After his Facebook feed became flooded by attempts at the Challenge Pizza, Tyson brought the social media posts to KOMU as his pitch to cover the challenge as a story. After initially being turned down, Tyson pursued the story by renting camera equipment and editing the story on his laptop.

After its initial airing on television, the Facebook post containing Tyson’s package and web story has been viewed over 175,000 times on the social media platform.